Category Archives for Tips for Event Professionals

A team of office workers using computers to aid in their fundraising project

Non-profit and Association Fundraising and Marketing Insights

How many emails does it take to get one donation?

The pace of change in online marketing, advocacy, and fundraising is taxing.  Non-profits and associations are finding it harder and harder to have their messages heard.

According to a new study from M+R Benchmarks it takes 2000 emails to land one donation.  For every 1000 emails, non-profits receive $36.

Does that mean you should stop sending emails?

Probably not.  Email is still an essential part of reaching members and donors, but lists must be nurtured and email efforts must be combined with other digital marketing efforts. Here are some key insights from the report:

  • 26% of online revenue came through email solicitation even while open rates fell.
  • Larger email lists are important, as is the number of emails sent.
  • Traffic to website grew in 2016. A user-friendly website is essential.
  • Social media audiences grew, including a 101% growth in Instagram.
  • Investing in digital ad spending is up and may be the key to conversion

Read the full report and use M+R Benchmarks cool tool to benchmark your digital marketing efforts here:


Frequent Flyers: 3 Tips To Protect Your Heart Health

This article was originally published on

Frequent flyers often struggle with jet lag, and staying healthy on the road. Few, however, know how simple it can be to avoid potentially life threatening heart issues triggered by air travel.

The plane was hot. Finally, after more than an hour waiting on the tarmac, the plane began to taxi toward the runway. Suddenly, an attendant light dinged and quickly thereafter the plane turned back to the airport. As frequent flier Mellanie True Hills suspected, someone in the back of the plane was experiencing heart issues, a situation becoming more and more common on flights.
Frequent fliers often struggle with jet lag, and staying healthy on the road. Did you know air travel can trigger a heart related emergency? It’s true, but it can be simple to prevent, or at least significantly limit the risks.
Road warrior and heart arrhythmia expert Mellanie travels the world racking up as many as 60,000 miles in 60 days isn’t surprised heart rhythms issues and even heart attacks on flights are increasing.
“Tightly packed passengers are less likely to want to inconvenience fellow travelers, so many choose not to drink anything during flights to avoid having to get up to visit the restroom. Dehydration and being sedentary both can trigger heart problems.”
Mellanie’s concerns about air travel are both personal and professional. Diagnosed with Atrial Fibrillation, the most common abnormal heart rhythm, she is vigilant about staying hydrated and active on flights to protect her heart. Professionally, she is the CEO of, patient advocacy organization which hosts the number one arrhythmia site and one of the top five heart disease sites worldwide. Mellanie points to three areas of concern for frequent fliers:
– Dehydration during flight can trigger abnormal heart rhythms and Holiday Heart Syndrome
– Long periods sitting can cause DVT
– Changing air pressure can trigger heart attack

Dehydration And Your Heart

The significantly dry air on a plane wicks moisture out of the body, causing dehydration quickly. Dehydration thickens the blood and depletes the body of essential minerals such as potassium and magnesium. Both of those minerals regulate heart rhythm. Inadequate levels of potassium or magnesiums can trigger abnormal heart rhythms, including atrial fibrillation (Afib).
“If your heart has ever felt like a flopping fish, a bag of wiggly worms, or fluttering butterflies, you may have atrial fibrillation, the most common irregular heartbeat. You can find out more about how to tell at,” says Mellanie.
For some people, the Afib symptoms are fleeting and disappear on their own. However the abnormal rhythm can cause blood to pool in the heart and form a clot. Already thickened blood from dehydration makes this more likely. That clot could then travel to the brain and cause a stroke. Afib is just one of many types of abnormal heart rhythms including Holiday Heart Syndrome. Named because emergency rooms see an increase of people with heart trouble during holidays including Christmas, New Years, Spring Break, and Super Bowl Sunday. Overindulgence in food and alcohol causes an abnormal rhythm and chest pain. Business travelers, especially those traveling to conferences, often have the same overindulgence issues. Adding dehydration to the mix can trigger chest pain, which should not be ignored.


Frequent Flyers_

“Drinking mineral water, or even club soda, not only keeps you hydrated, but also replaces the minerals you are losing. I think jet lag is mostly caused by dehydration, and by drinking mineral water both during the trip and when I arrive, I rarely suffer from it even when traveling internationally.”
Mellanie suggests drinking at least six to twelve ounces per hour of on the plane. Yes, this means you will have to get up and use the restroom. Which in itself is a good way to avoid DVT.

The Risks Of Sitting

Sitting in one position puts travelers at risk of Deep Vein Thrombosis (DVT), a condition during which blood clots form and block the flow of blood. Coupled with thickened blood due to dehydration, sitting for long periods sets travelers for DVTs in the legs. DVTs however can form anywhere in the body and are particularly dangerous when formed in the lungs or travel to the brain causing a stroke.


In addition to staying hydrated, stand and move around the plane at least once per hour.

Air Pressure And Your Heart

Oxford University studied the affect of lower air pressure when flying on blood pressure. The study found an increase in blood pressure in the lungs, which is concerning. This increase in blood pressure, combined with dehydration and sitting could spell disaster for someone with already elevated risk factors such as high blood pressure. In a study published in the American Journal of Cardiology Dr. Philip Houck, co-chairman of the cardiology division at Scott and White Hospital and the Texas A&M College of Medicine and his team of emergency room doctors noted they saw more patients with heart attacks when thunderstorms caused the air pressure to drop significantly. Commenting on the study, Dr. Houck explained, “My experience taking care of patients over the years told me that the day after a major weather event, like a thunderstorm, we would see a cluster of heart attacks. Our study now shows that a relationship does exist.
“The more the pressure falls, the greater the chance someone has of having a heart attack the next day.”
The study also indicates the rapid drop in air pressure in an airplane could have the same results.


First, understand your personal risk of heart attack and heart disease. If you are on medication for high blood pressure, or any other heart disease risk factor, take it consistently while traveling. If you have symptoms during travel, get help. Never ignore chest pain, shortness of breath, dizziness, or a sudden, intense, or unusual pain anywhere in the head, neck, back, shoulders or torso.

That all sounds scary. Is air travel too risky?

As a frequent flier, Mellanie certainly isn’t too scared to fly, but she also doesn’t take the risks lightly either.
“The trick is to stay on top of dehydration. Frequent fliers, do yourself a favor. Pick up a big bottle of mineral water in the gift shop!”
Sipping as you travel will protect your heart, and may even ward off jet lag too.
Eliz Greene survived a heart attack at age 35 while seven months pregnant with twins. Her down-to-earth strategies to manage stress and improve heart health are used by thousands of busy women all over the world. She is a great fit as a Women’s Leadership Speaker and Women’s Wellness Speaker.  Find out more at

Is Job Stress The New Smoking?

Could on-the-job stress be the new smoking?

Research suggests the stress environment in the work place could be as dangerous as second-hand smoke. In fact, the United Nations’ International Labor Organization calls chronic job stress a global epidemic.  How risky is job stress, really? We all know stress is a risk factor for heart disease and other illnesses. According to several studies, if your job is highly demanding and you have little control over how you do that job, your risk of heart attack and stroke increases by nearly one-third.  For women, the risk increases by 40 percent. In addition to being a significant risk factor for disease, job stress decreases productivity and creativity and increases health care costs, absenteeism, and hinders employee retention.

That is the bad news.

The good news is, like smoking, job stress is something we can control.   No, you may not be able to change how you do your job, but you can control your reaction to the situation and offset the stress with healthy habits. Removing exposure to second-hand smoke has decrease the incidence of heart disease by 30%.  What would be the impact of better managing the stress environment of work?

There isn’t any good data on that.

After working with high performers to improve heart health and manage stress for more than a decade, wellness expert Eliz Greene discovered there isn’t enough data about the specifics of the job stress environment and how it impacts men and women differently.

This led her to embark on a multiphase research project to explore this important topic.

The study is currently in the first phase, collecting data about job stress.  A broad base of responses from all ages, genders, and job categories is needed.

How can you help?

Please take three minutes to complete this simple survey about job stress.

Click here to take the Job Stress Survey

The larger the sample of respondents, the more significant the results will be.  No personally identifying information is collected.  Job Stress Survey
The second phase will explore job stress in specific companies and associations. She is looking for organizations to partner with her on the study as well as companies who have created positive work environments to use as case studies. Several health care organizations and associations have already joined the study.  She is seeking companies in varied industries to increase the validity of the study. These organizations will receive detailed reports about their unique job stress environment and there is no cost to participate. If you know of a company or association that would be a great fit for the study, please fill out the contact form.

Click here for the contact form

The third phase will examine the effectiveness of stress environment interventions in organizations.

The initial results of the study have been fascinating and Eliz is looking forward to sharing the results and working to create healthy stress environments at work.

Eliz Greene is a heart health journalist and motivational wellness speaker specializing in serving women in business. Her humor and personal stories of recovering from a massive heart attack while seven-months pregnant with twins illustrate simple strategies for health and success participants can fit into an already busy day. Her Heart of Wellness Video Program is making a difference in employee health around the country:

“I went into this thinking how inconvenient it would be to find a few minutes a day to watch these videos. After all, I’m sure most of us have heard these topics before by other wellness programs or even our doctors. However, once I started, I came to appreciate the approach. The calm and relaxing way the topic was relayed, actually helped me process the information better. Reminding me “I Will Because” kept me focused on my purpose. The best part, my blood pressure has improved!” City of Bryan, Texas Employee

Click here to start your own path to the Heart of Wellness today!

virtual event emcee Eliz Greene

Saying Yes To Opportunity

Saying Yes To Risk Of Opportunity Is Good For Business And Your Health!

Last week I wrote an article on my Women’s Wellness and Heart Health Blog about the stress management benefits of taking a risk.  Getting outside your comfort zone and trying something new (or maybe a little bit crazy) can be fun.  Check out the article here, and I’m posting the knife throwing video at the bottom of this post for your enjoyment as well!

This week my Conference Talk Show Co-host Thom Singer and I had a conversation about the business benefits of “Saying Yes” on his Cool Things Entrepreneurs Do Podcast. pclogo

As Thom said on the show, successful entrepreneurs often seize opportunity to expand business offerings, explore new markets, or even entirely new careers.

In my own life, my passion began as a dance teacher and choreographer, but after my heart attack I said yes to sharing my story and began a career as a motivational wellness speaker.  More recently, saying yes to an opportunity to host the live stream of a convention led to a new offering in my business.

Listen to our conversation here:

Cool Things Podcast: Saying Yes

What has saying yes led to in your business (or life)?  Please share in a comment below.

Oh – and here’s the knife throwing video:

Eliz Greene is a motivational wellness speaker and a hybrid event emcee.  Her humor and personal stories of recovering from a massive heart attack while seven-months pregnant with twins illustrate simple strategies participants can fit into an already busy day. Her charisma and enthusiasm bridges the gap between live and virtual participants.

As an emcee, hybrid event host, live stream interviewer, or panel facilitator, Eliz acts as part of your event team to ensure the hallway conversation makes the event planner sound like a genius. Turn your panel into a talk show. Wow your audience and make your panelist feel like rock stars.

Cement learning and deliver key messages with humor, energy, and insight.

Work With Eliz


Turn Your Conference Into A Talk Show

Innovative Conference Live Stream To Increase Live Attendance and Revenue

Innovative event professionals are leveraging a cutting-edge implementation of conference, convention, or congress Live Stream strategically structured to increase live attendance and create a revenue center by:

  • Creating a highly engaged virtual audience through a talk show format hosted by high-energy emcees
  • Developing unique content for the virtual attendees
  • Interviewing main stage and concurrent presenters to deepen learning and ROI
  • Providing real time communication between the virtual attendees, hosts, and interviewees
  • Building marketable on-demand content which create evergreen income streams
  • Extending the reach of the event internationally
  • Proving the value of live attendance by exhibiting business growth opportunities in hallway conversations
  • Highlighting benefits of membership
  • Increase the accessibility of your live event by allowing attendees with disabilities to choose which programs to attend physically and which to view in the comfort of their hotel room.

Case Study: National Speakers Association Convention

In both 2014 and 2015 I had the pleasure of hosting the NSA Convention live stream broadcast. The broadcast was strategically designed with the following goals:

  • Create a conference with in a conference by fully engaging those attending virtually.
  • Encourage attendance the following year.
  • Develop marketable on-demand content.

Virtual Attendee Demographics:

The virtual attendees fell into the following groups:

  • Members of international speakers associations
  • NSA members who could not attend due to travel schedules
  • NSA members who were unsure of the ROI of live attendance
  • Speakers considering NSA membership

virtual event emcee Eliz GreeneGoal #1: Create a conference with in a conference by fully engaging those attending virtually.

My co-host Thom Singer and I created a high energy talk show to bridge the gap between our live and virtual audience.  Between the broadcast of each main stage session and concurrent session, Thom and I interview presenters, attendees, and NSA leadership.  We also selected roving reporters from the membership who could bring the hallway to the virtual audience.  Through the Digitell, Inc live stream interface, virtual attendees could comment and ask questions in real time.  Many virtual attendees got up early and stayed with us all day to participate in events as they happened. Rich and informative dialogue amongst the virtual attendees was also fostered through the interface.

Virtual Attendee Comments:

I was fortunate enough to spend the past four days on the 2015 National Speakers Association National Convention Live Stream with Eliz as one of the hosts. She spent hours and hours and hours engaging with the Live Stream viewers and, with Thom Singer, CSP, brought us wonderful just-for-us interviews to make sure that we felt like we were there! An added treat was her session about how speakers can improve their website. Eliz is funny, smart and engaging. You need her!”

Kate Holgate, Professional Speaker Manager

“They both did a great job!!! I got sick and had to cancel my attendance so as not to get others sick (and to not spend the entire time in a hotel room.) I participated in the livestream and was very grateful. Eliz and Thom made my FOMO easier to bear. Thank you!!!!”

Pamela Jett, NSA Member/Professional Speaker

Goal #2: Encourage attendance the following year

By highlighting hallway conversations, business growth opportunities, and the pure excitement of the live event, Thom and I made attending next year’s event in person a must-do for many virtual attendees. After live streaming 2014’s convention, NSA saw a significant uptick in live event attendance in 2015. In addition, several 2015 virtual attendees committed to attending 2016 events in person, some making plans to share rooms.


It was a MAJOR benefit for members and nonmembers who couldn’t travel and they both went WAY BEYOND to deliver value. I’m sure will get new members because of this. One of the best examples of “how to” for live streaming I’ve ever seen! Huge Kuddos to Eliz Greene & Thom Singer!!!”

Sarah Michel, NSA Member/Professional Speaker

Goal #3: Develop marketable on-demand content.

Many members who attended in person, also purchased the on-demand recordings of the live stream event. All of the main stage presentations and selected concurrent sessions were archived for viewing within the Digitell interface.  In addition, the Live Stream Talk Show interviews were also archived.  In person attendees have rejoiced in having access to exclusive content which was created for the virtual attendees.

Comments from member who attended in person and purchased the live stream recordings.:

Kudos to Eliz Greene and Thom Singer on how fun the live stream is to watch. It really is the next best thing to being there. When you interview people I know it makes me laugh every time. (I mean in a good way). It’s like when our colleagues are on TV and kill it. Watching people fly by behind you is fun to watch too. I’ve given up Netflix until I get through the whole convention series. Well done.

Laurie Guest, NSA Member/Professional Speaker

The most important piece of a successful convention live stream is to work with a production company committed to flawless execution both on the technical side and in achieving your organizational goals.  You can’t beat the technical experience of Digitell, Inc, and they are an amazing group of people.  Their enthusiasm and professionalism is unbeatable.

Are you ready to increase attendance and revenue? Contact us today!

Virtual and Hybrid Event Emcee Eliz Greene’s quick wit and on the fly interview style bridges the gap between live and virtual participants. Turn your conference into a talk show with expert panel facilitation, engaging keynote presentations, and energetic Master Of Ceremony services.


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