The pace of change in online marketing, advocacy, and fundraising is taxing. Non-profits and associations are finding it harder and harder to have their messages heard.
According to a new study from M+R Benchmarks it takes 2000 emails to land one donation. For every 1000 emails, non-profits receive $36.
Does that mean you should stop sending emails?
Probably not. Email is still an essential part of reaching members and donors, but lists must be nurtured and email efforts must be combined with other digital marketing efforts. Here are some key insights from the report:
Read the full report and use M+R Benchmarks cool tool to benchmark your digital marketing efforts here: http://mrbenchmarks.com/
“Tightly packed passengers are less likely to want to inconvenience fellow travelers, so many choose not to drink anything during flights to avoid having to get up to visit the restroom. Dehydration and being sedentary both can trigger heart problems.”
“If your heart has ever felt like a flopping fish, a bag of wiggly worms, or fluttering butterflies, you may have atrial fibrillation, the most common irregular heartbeat. You can find out more about how to tell at StopAfib.org,” says Mellanie.
“Drinking mineral water, or even club soda, not only keeps you hydrated, but also replaces the minerals you are losing. I think jet lag is mostly caused by dehydration, and by drinking mineral water both during the trip and when I arrive, I rarely suffer from it even when traveling internationally.”
“The more the pressure falls, the greater the chance someone has of having a heart attack the next day.”
“The trick is to stay on top of dehydration. Frequent fliers, do yourself a favor. Pick up a big bottle of mineral water in the gift shop!”
Research suggests the stress environment in the work place could be as dangerous as second-hand smoke. In fact, the United Nations’ International Labor Organization calls chronic job stress a global epidemic. How risky is job stress, really? We all know stress is a risk factor for heart disease and other illnesses. According to several studies, if your job is highly demanding and you have little control over how you do that job, your risk of heart attack and stroke increases by nearly one-third. For women, the risk increases by 40 percent. In addition to being a significant risk factor for disease, job stress decreases productivity and creativity and increases health care costs, absenteeism, and hinders employee retention.
That is the bad news.
The good news is, like smoking, job stress is something we can control. No, you may not be able to change how you do your job, but you can control your reaction to the situation and offset the stress with healthy habits. Removing exposure to second-hand smoke has decrease the incidence of heart disease by 30%. What would be the impact of better managing the stress environment of work?
There isn’t any good data on that.
After working with high performers to improve heart health and manage stress for more than a decade, wellness expert Eliz Greene discovered there isn’t enough data about the specifics of the job stress environment and how it impacts men and women differently.
This led her to embark on a multiphase research project to explore this important topic.
The study is currently in the first phase, collecting data about job stress. A broad base of responses from all ages, genders, and job categories is needed.
How can you help?
Please take three minutes to complete this simple survey about job stress.
The larger the sample of respondents, the more significant the results will be. No personally identifying information is collected.
The second phase will explore job stress in specific companies and associations. She is looking for organizations to partner with her on the study as well as companies who have created positive work environments to use as case studies. Several health care organizations and associations have already joined the study. She is seeking companies in varied industries to increase the validity of the study. These organizations will receive detailed reports about their unique job stress environment and there is no cost to participate. If you know of a company or association that would be a great fit for the study, please fill out the contact form.
The third phase will examine the effectiveness of stress environment interventions in organizations.
The initial results of the study have been fascinating and Eliz is looking forward to sharing the results and working to create healthy stress environments at work.
Eliz Greene is a heart health journalist and motivational wellness speaker specializing in serving women in business. Her humor and personal stories of recovering from a massive heart attack while seven-months pregnant with twins illustrate simple strategies for health and success participants can fit into an already busy day. Her Heart of Wellness Video Program is making a difference in employee health around the country:
“I went into this thinking how inconvenient it would be to find a few minutes a day to watch these videos. After all, I’m sure most of us have heard these topics before by other wellness programs or even our doctors. However, once I started, I came to appreciate the approach. The calm and relaxing way the topic was relayed, actually helped me process the information better. Reminding me “I Will Because” kept me focused on my purpose. The best part, my blood pressure has improved!” City of Bryan, Texas Employee
Last week I wrote an article on my Women’s Wellness and Heart Health Blog about the stress management benefits of taking a risk. Getting outside your comfort zone and trying something new (or maybe a little bit crazy) can be fun. Check out the article here, and I’m posting the knife throwing video at the bottom of this post for your enjoyment as well!
As Thom said on the show, successful entrepreneurs often seize opportunity to expand business offerings, explore new markets, or even entirely new careers.
In my own life, my passion began as a dance teacher and choreographer, but after my heart attack I said yes to sharing my story and began a career as a motivational wellness speaker. More recently, saying yes to an opportunity to host the live stream of a convention led to a new offering in my business.
Listen to our conversation here:
What has saying yes led to in your business (or life)? Please share in a comment below.
Oh – and here’s the knife throwing video:
Eliz Greene is a motivational wellness speaker and a hybrid event emcee. Her humor and personal stories of recovering from a massive heart attack while seven-months pregnant with twins illustrate simple strategies participants can fit into an already busy day. Her charisma and enthusiasm bridges the gap between live and virtual participants.
As an emcee, hybrid event host, live stream interviewer, or panel facilitator, Eliz acts as part of your event team to ensure the hallway conversation makes the event planner sound like a genius. Turn your panel into a talk show. Wow your audience and make your panelist feel like rock stars.
Cement learning and deliver key messages with humor, energy, and insight.
Innovative event professionals are leveraging a cutting-edge implementation of conference, convention, or congress Live Stream strategically structured to increase live attendance and create a revenue center by:
In both 2014 and 2015 I had the pleasure of hosting the NSA Convention live stream broadcast. The broadcast was strategically designed with the following goals:
The virtual attendees fell into the following groups:
My co-host Thom Singer and I created a high energy talk show to bridge the gap between our live and virtual audience. Between the broadcast of each main stage session and concurrent session, Thom and I interview presenters, attendees, and NSA leadership. We also selected roving reporters from the membership who could bring the hallway to the virtual audience. Through the Digitell, Inc live stream interface, virtual attendees could comment and ask questions in real time. Many virtual attendees got up early and stayed with us all day to participate in events as they happened. Rich and informative dialogue amongst the virtual attendees was also fostered through the interface.
I was fortunate enough to spend the past four days on the 2015 National Speakers Association National Convention Live Stream with Eliz as one of the hosts. She spent hours and hours and hours engaging with the Live Stream viewers and, with Thom Singer, CSP, brought us wonderful just-for-us interviews to make sure that we felt like we were there! An added treat was her session about how speakers can improve their website. Eliz is funny, smart and engaging. You need her!”
Kate Holgate, Professional Speaker Manager
“They both did a great job!!! I got sick and had to cancel my attendance so as not to get others sick (and to not spend the entire time in a hotel room.) I participated in the livestream and was very grateful. Eliz and Thom made my FOMO easier to bear. Thank you!!!!”
Pamela Jett, NSA Member/Professional Speaker
By highlighting hallway conversations, business growth opportunities, and the pure excitement of the live event, Thom and I made attending next year’s event in person a must-do for many virtual attendees. After live streaming 2014’s convention, NSA saw a significant uptick in live event attendance in 2015. In addition, several 2015 virtual attendees committed to attending 2016 events in person, some making plans to share rooms.
It was a MAJOR benefit for members and nonmembers who couldn’t travel and they both went WAY BEYOND to deliver value. I’m sure will get new members because of this. One of the best examples of “how to” for live streaming I’ve ever seen! Huge Kuddos to Eliz Greene & Thom Singer!!!”
Sarah Michel, NSA Member/Professional Speaker
Many members who attended in person, also purchased the on-demand recordings of the live stream event. All of the main stage presentations and selected concurrent sessions were archived for viewing within the Digitell interface. In addition, the Live Stream Talk Show interviews were also archived. In person attendees have rejoiced in having access to exclusive content which was created for the virtual attendees.
Kudos to Eliz Greene and Thom Singer on how fun the live stream is to watch. It really is the next best thing to being there. When you interview people I know it makes me laugh every time. (I mean in a good way). It’s like when our colleagues are on TV and kill it. Watching people fly by behind you is fun to watch too. I’ve given up Netflix until I get through the whole convention series. Well done.
Laurie Guest, NSA Member/Professional Speaker
The most important piece of a successful convention live stream is to work with a production company committed to flawless execution both on the technical side and in achieving your organizational goals. You can’t beat the technical experience of Digitell, Inc, and they are an amazing group of people. Their enthusiasm and professionalism is unbeatable.
Virtual and Hybrid Event Emcee Eliz Greene’s quick wit and on the fly interview style bridges the gap between live and virtual participants. Turn your conference into a talk show with expert panel facilitation, engaging keynote presentations, and energetic Master Of Ceremony services.