Events & Sales: Conference Hero Shawna Suckow

What will sales, events, and the meeting industry look like in 2021 and beyond?

Buyer behavior expert and marketing futurist Shawna Suckow, CSP CMP joined Thom Singer and me on the Conference Talk Show to discuss her new book that discusses how to dust off those old sales and marketing strategies and revive them for the new marketplace of the Roaring Twenties. Your customers have changed quickly and dramatically thanks to the pandemic. It’s no time to keep doing the same-old-same-old.

Conference Hero Award

Thom & Eliz recognized Shawna’s service to the meetings industry with their first Conference Hero Award. Shawna is the founder of SPIN – the Senior Planner Industry Network – an association of gifted and experienced event professionals. Eliz and Thom emceed SPINCon 2020 and witnessed the support Shawna gave to the human side of the meetings industry. Throughout her career as an event professional and professional speaker, Shawna has led with heart and integrity. During 2020 she made space for SPIN members and vendors to connect and be vulnerable during very trying times. She is the perfect example of a Conference Hero. Congratulations Shawna!

Do you know a Conference Hero?

Please nominate anyone who serves the event industry who has gone above and beyond: event professionals, speakers, vendors, hotels, CVBs… it all counts! Submit your nomination at ConferenceHero.com

Catch the Conference Talk Show most Monday mornings at 11 am CT live on Facebook or watch all of our episodes on our YouTube Channel. We interview meeting industry professionals and share what’s effective and ground-breaking in virtual and hybrid meetings.