We all got used to virtual events, what does that mean for the future of meetings?

Attendees want more than just a Zoom meeting.

Should you consider extended reality for your next virtual or hybrid event? What will your attendees require to feel valued? How will you meet the demands of a savvy virtual audience?

Norm Lieder from ATX Event Systems shares how their production company flipped their business to serve the music and meetings industry — and the ways they are elevating what is possible.

Conference Hero

At 17:53 Thom and Eliz surprise Norm and ATX Event Systems with the Conference Talk Show Award! ATX Event Systems is a great example of what we all hoped the events industry could do in the face of the pandemic. They moved fast and understand we were moving into a new world. Building a studio and turning events into television broadcast style experiences to serve the needs of the clients.

Do you know a Conference Hero?

Please nominate anyone who serves the event industry who has gone above and beyond: event professionals, speakers, vendors, hotels, CVBs… it all counts! Submit your nomination at ConferenceHeroAward.com

Catch the Conference Talk Show most Monday mornings at 11 am CT live on Facebook or watch all of our episodes on our YouTube Channel. We interview meeting industry professionals and share what’s effective and ground-breaking in virtual and hybrid meetings.


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